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In/Out List Summer 2016

IN

  • Selfishness (not malicious)

    • ○ Masturbation/sexual exploration

    ○ Generosity to self and immediate social circles

    ○ KNOWING you’re pretty/accepting other’s beauty

    ○ Stating your intelligence

  • Friendship romances*
  • Removal from tropes, rather than simply being ironically aware of them**
  • Knowing your social position and being comfortable with it/using it to make decisions***
  • Self-branding as a by-product rather than a goal
  • Thinking academically but not hyper critically

    ○ Memes and other usually mentally casual entities and situations

  • Looks (!!)
  • Buzzcuts
  • Functional clothing of good quality
  • Lip balm
  • Being secure
  • Feelings of frustration (could really actually be labeled angry anxiety) the label invalidates though bc the naming of the feeling as “frustration” is out
  • Blush
  • Lip gloss
  • Solidifying your OWN makeup looks
  • Small parties/being ok with not expanding socially at parties(hanging out only with people you already know well and being comfortable with it)
  • Glow (!!)
  • Pettiness (be careful with expression, as cattiness is out)
  • Vine/easily consumable moving images
  • I.e. Tasty videos on Facebook
  • Watches
  • Greenery (“lush luxuries”)
  • Light neutrals^
  • Vague but thoughtful social media presence

    ○ Ironic Facebook mentions

    ○ Over sharing as reclamation of social media “space” OUT

    ○ Hugely prolific facebook groups OUT (don’t necessarily have the thoughtful content consumability and visibility of smaller groups)

    ○ Small twitter revival

  • Physically made and simple music (as opposed to the grimes-esque sound forests of previous time)
  • Hijacking facebook/social media events for the sake of good content
  • Platform Tevas
  • Projected video
  • Posts/profile pics that warrant few likes (security a must for this)
  • Painting
  • Eggs (we are likely at the peak of this; their IN-ness will only cool down)^^
  • Protein
  • ̄ \_(ツ)_/ ̄ (the emoticon and the emotion)
  • Appreciating parents esp. MOMS
  • Rhubarb and beets
  • Knowing you can do something rather than paying too much for it (i.e. avocado toast)^^^
  • Blonde (but only good blonde)
  • Flirting
  • Twunk (twink-hunk)
  • Preppy inspired PANTS and body-bottom things like socks and shoes(shirts and skirts happened in a big way already; they may be revived somewhat given the season)
  • Butt cheeks and buttholes
  • Moving to LA or at least west coast migration
  • Terrariums
  • Rectangular pools
  • Deep dish pizza
  • Snakes lizards reptiles
  • Thai iced tea
  • gentrifying middle class neighborhoods

    • *Given the lesser drive to expand one’s social interactions beyond an existing circle, hook ups will be with friends or friendly acquaintances far more than with strangers or people met at parties, etc. This goes along with the thoughtfulness and quiet confidence that is so fashionable.
    **Before, it was in to be aware of one’s own troped being. This involves a partially false performance or insecurity. Sticking to a trope was a way of coping with insecurity with tru individuality.
    ***The social focus is inward or at least more immediate. People are/will be less occupied with expansion or climbing and more with awareness of their own position and what it means in relation to others and their actions. By being ironically aware of this, people were able to at once deal with this while expressing their self-awareness. Now, this is out and being quietly original is IN. This easily relates to “self-branding as a by-product”
    ^Greys, beiges, periwinkle, etc. Because black as a statement is out and it’s summer, people will veer towards these soft neutrals. The art of coupling them with a color is also in AND should not be avoided out of fear bc such fear is OUT.
    ^^Refer to Eggsthetics facebook group
    ^^^This can be related to the uprising of quick DIY food videos on Facebook as well as the non-necessity of being frivolous. Frivolity and whimsicality are out. Frivolity is, however, more grounded because action is a feature of it. Frivolity = whimsicality + action. Whimsicality is more out. HOWEVER, shitting on people for enjoying things like expensive avocado toast is out. Please refer to opening essay!



    OUT

  • Food where the point is quantity (chipotle)
  • Excessive color (thoughtful use of color is in)
  • All black pointedly
  • Dating
  • Supreme
  • Comme des Garcons
  • converse
  • Thoughtless/apathetic hookups*^
  • Big jewelry
  • Pointedly “delicate” jewelry
  • Tennis skirts
  • Destroying yourself as an accessory or look
  • Mental illness performance as an accessory (of course, talking about it is always in)
  • Drug culture//specifically cocaine (although it did very recently have a moment that may taper off for a while)

    • ○ Doing more minor stims for bragging points (ie adderall) also out

  • Highly codified music scenes
  • Cheap sweet wine (good rose in for summer, of course)

    • ○ Moscato

    ○ White Girl Rosé

  • Making brunch plans
  • Denim jackets
  • “Mercantile purveyor/provisions” aesthetic (duh)
  • Chapstick
  • Aquariums and potentially zoos given recent events tbh
  • Done up reinventions of southern food aka gentrification of food in general
  • Shake shack and similar
  • Think pieces/web news sources
  • Any even slightly passé “trendy” food culture (the performance of it is out) beyond the Internet
  • Gifs (not as responses)
  • Super tight clothing
  • Outfits
  • Cooking shows
  • Disregarding your parents needlessly/thoughtlessly/as a show of “rebellion”
  • Pandora
  • Blood oranges
  • Xavier Dolan as your favorite director (liking him still in, but everyone likes him. Liking him more doesn’t have social capital like it did in ca. 2012)
  • Caring about serifs
  • Excessive labelling, especially of trends in makeup etc.
  • Beauty trends in general
  • Lace amounting beyond a small/moderate detail
  • Face swapping (:/)

    • *^Something in between is in. See footnote 1.


    Notes on the list

    The major concept is quiet comfort. Quietly enjoying and disliking things is replacing/will largely replace showy expressions of strong opinions that arise from insecurity in said opinions. This will apply socially (where light tolerance will be the norm, as pettiness is in but cattiness is out) and in taste, among other sociocultural and personal locales. As people are quiet about their thoughts and opinions, they will be more authentic, and less performative in an excessive manner. (performance for performance’s sake or as an honest expression remains fashionable). Whereas until recently it has been in to be clearly aware of one’s own troped qualities or sets of qualities, this is only a step to disavowal of a troped existence. Security and confidence lead to performance for validation becoming unnecessary. Additionally, people will be less outspoken about things like food restrictions or matters of taste. Instead, people will quietly enjoy their idiosyncratic things, tolerating it equally quietly when their taste cannot be fully fulfilled in a situation. If you like a fancy brand of bottled cold brew, nobody cares. There's no more need to make it known or even a part of one’s personality. This apathy creates a trend towards the other direction: you can enjoy it without fear of ridicule.
    Another key to this point is the aspect of thoughtfulness. Quietness enforces a thoughtfulness and reflection. People are becoming/will be more thoughtful about themselves and their actions (especially expressions of taste, preferences, opinions, etc.) These actions are not necessarily quiet themselves. The creation of them and the thinking behind them is. This relates further to the theme of reductionism in January’s list and can be connected to the items like “trimming the social fat."
    The other (but very connected) central concept to what is IN is curation. Careful ordering and choosing will lead to other actions, thoughts, etc. that are IN. Rather than an indiscriminate trimming, people are just thoughtfully creating their social and aesthetic environments and existence. This is a clear development from Winter’s List.
    We suggest that you keep this overarching concept in mind as you consider the list.